Vino Amore

Vino Amore sells wine and spirits. The shop was rebuilt from scratch rather than reworked: from its structure to its surface.

In wine retail a merchant competes, on every search, with the producer, with marketplaces and with other merchants carrying the same product. The difference is not the range, it is the execution: findability, speed, and a purchase that works on a phone exactly as it does on a desktop.

A new commerce concept first, then the complete implementation on Shopify. Catalogue, collections, product pages and filtering are structured so that search engines and people read the same thing. Payment, shipping logic and market handling are part of the build, not an afterthought.

Mobile first, because that is where the buying happens. Alongside that, work on load times and technical SEO across the whole shop. Implemented multilingually and with market handling, supported technically through to launch.

The rebuilt shop is live and performs well in organic search. For some product and brand searches, Vino Amore as a reseller ranks ahead of the producer's own site. Product copy and keyword material came from the client; the structure, implementation and technical SEO are ours.