Aurora Experience

Aurora Experience offers stays across two destinations with different characters. The core brand came from the client; the task was to carry it into a digital experience.

Two destinations, several houses and a set of experiences can easily turn into a list. In this segment the decision is emotional before it is practical, so the hierarchy has to let someone feel a place before comparing it.

Each destination gets its own space and its own art direction rather than a shared template with swapped photographs. Houses and experiences sit underneath, so the page reads as places first and inventory second.

A premium hospitality site launched, with both destinations presented in their own right. There is no booking integration; enquiries run through the site's contact paths.